The Saskatoon HOME Team

Amanda Soulodre

Owner & Publisher

Director of Advertising

Curator of stories, lover of business, devoted to Saskatoon, ambassador of the hat revolution. These are just a few things to know about me.

Along with my amazing husband, I am the proud co-owner and publisher of Saskatoon HOME magazine. We were both raised in Saskatoon, and are now delighted to raise our two sons here. We love this city and can’t imagine ever leaving.

With a Commerce degree, and a major in Marketing, my specific expertise is in the realm of marketing, brand development, publishing, strategic planning and media relations.

Prior to entering the exciting world of magazine publishing, I worked in the corporate world as a Marketing & Communications Manager at an agriculture firm serving farmers across Western Canada. I was very successful in this role, but I knew my future was meant to lead me down an entrepreneurial path. In 2009 at the age of 28, that path was revealed and an opportunity presented itself to purchase Saskatoon HOME magazine. It was an existing publication at the time, with 4 issues under its belt.

Purchasing this magazine was absolutely and without a doubt the best business decision of my life. I love what I do.

Since the inaugural issue in the Spring of 2008, Saskatoon HOME has matured and developed – and continues to do so with every issue. We are always looking for ways to enhance the reader experience through interesting and informative stories, inspirational photos, clean layout, and strong visibility.

From day one, we knew that the magazine was all about the reader. Advertising pays our bills, but loyal and captivated readers bring advertisers to the table. We would not have seen the success we have experienced to date without our wonderful following of readers. THANK YOU!

A tribute to this dedication and loyalty is our Reader Panel. We created this concept in 2012 to engage readers to guide the stories selected issue to issue. This Panel has been immensely helpful in understanding what home owners of Saskatoon want to read. The Panel provides feedback to ensure we are on point and always pushing ahead to make the next issues better and better.

I know the Saskatoon market, and I know marketing. If you want to know what’s happening in the Saskatoon home sector, meet a passionate individual, or find out if print magazine advertising is a fit for your business, I would love the opportunity to introduce myself over coffee or a beer.



Owner & Publisher

Director of Operations

Along with my amazing wife Amanda, I am the proud co-owner and publisher of Saskatoon HOME magazine. We were both raised in Saskatoon, and are now delighted to raise our two sons (ages 5 and 8) here. We love this city and can’t imagine ever leaving.

I attended the University of Saskatchewan and completed a Bachelor’s of Commerce (with distinction) in 2001. Prior to becoming Publisher of Saskatoon HOME magazine, I worked as a Territory Sales Manager in the building materials industry. I covered Northern Saskatchewan and truly enjoyed meeting all the people in the construction industry throughout this great province. The passionate people of Saskatchewan are one of the great assets of this province.

It is with this same passion that I left the security of this job to concentrate full time on growing Saskatoon HOME magazine. As the publisher I wear many different hats to keep the day to day operations up and running… there is never a dull moment! We work hard to bring you interesting stories that appeal to everyone, so never hesitate to drop us a line with an idea!

As we now enter our 10th year of publishing we continue to grow thanks to our wonderful readers, fantastic advertisers and the amazing people of Saskatoon who continue to share their stories with us. Thank you for taking us along for this ride, keep reading and be a proud Saskatoon!

Karin Melberg Schwier

Editor & Writer

Karin is a full-time freelance writer, editor and illustrator. She writes for local and national magazines and newspapers, and a variety of non-profits, businesses and government agencies. Her photographs often accompany her work, and her illustrations appear in books, presentations and private collections. She started writing for Saskatoon HOME in 2008, and became the editor in 2013. She also contributes several articles to each issue.

While she has a longtime focus on disability issues, she is a sought-after and versatile writer and handles each job with respect, professionalism and a sense of humour. She can find the human interest thread of a good story in anything from kitchen design, a seniors’ ski team, bariatric weight loss surgery, to energy efficient housing, business profiles, and volunteer accomplishments. One favourite interview had her digging into the childhood memories of a Hollywood actor; he called her “a joy to talk to and an artist” at interviewing. But it is often what she draws from less celebrated people that she finds most interesting. Another favourite was with Ukrainian babas, one 90 and the other 96, sisters who still garden in their Saskatoon back yards.

Her writing has appeared as invited book chapters and in anthologies in Canada and the U.S. The most recent contribution is a chapter in Animal Kin: Extraordinary Encounters with Animals (Nimbus Publishing, 2014). She has written eight books with a focus on the lives of people with intellectual disabilities and edited several others. One best seller was translated into German, Italian, and Korean. She was pleased when actor Benjamin Bratt performed a story from one of her books as a dramatic reading at the Santa Monica Playhouse. Her most recent project, Flourish: People with Disabilities Living Life with Passion, was launched in 2012, to critically acclaimed reviews. And she hopes a long-suffering novel will be published sometime before her 87th birthday.

Karin was honoured to receive a Saskatoon YWCA Women of Distinction Award in the Arts and Culture category in 2013. She lives with her husband, Richard, a professor emeritus in Education at the University of Saskatchewan, and son Jim, a 22-year veteran volunteer with the Saskatoon YMCA, and Ed and Gracie, courtesy Street Cat Rescue, who can’t believe their good luck. Rick and Karin also have a daughter, Erin, son-in-law Michael and 10-year-old grandboy Alexander, a son Ben and daughter-in-law Julia and as of April 2017, grandchild Number Two, Pearl.

See more of her work at

Ashleigh Mattern


Ashleigh Mattern is the owner-operator of Vireo Productions, a digital creative agency based in Saskatoon, Sask., that offers web design, development, and support, as well as writing, editing, photography, and video services. A writer and editor by training and experience, Ashleigh ran a freelance writing and editing business under her own name for seven years before she and her husband Jordan Mears launched Vireo Productions together in 2015.
Words are Ashleigh’s passion. She began her career as a journalist and editor in 2007 at the University of Saskatchewan student newspaper the Sheaf. She worked as arts editor, copy editor, and editor-in-chief at the Sheaf, and in summer 2008 held an internship at the StarPhoenix, giving her hands-on experience with journalism and editing.
Following graduation from the U of S with an English degree in 2011, she expanded her writing skills to include copywriting. She worked for Saskatoon Media Group in the creative department writing commercials for CJWW, Magic, and the Bull, and began offering marketing services to her freelance clients.
Her work has included writing and editing articles, website copy, newsletters, sales letters, social media content, and more for clients including newspapers, non-profits, post-secondary schools, engineering associations, municipalities, and local, regional, and national magazines.
Learn more about Vireo at




Julie Barnes is a full-time freelance writer who still can’t believe she gets paid to tour and write about inspiring homes and beautiful gardens for Saskatoon HOME magazine. Her work has also appeared in the Ottawa Citizen, Montreal Gazette, Vancouver Sun, Edmonton Journal, Windsor Star, Times Colonist, The StarPhoenix and Cottage Life West magazine.

With a business degree from Acadia University and a certificate in media communications from Algonquin College, Julie is adept at writing clear, compelling content for her clients. When she’s not writing articles, you’ll find her writing website content, brochures, blog posts, proposals, news releases, annual reports and newsletters for local businesses in a variety of industries—from residential construction to food services.

Born and raised in Nova Scotia, Julie later spent five years in Ottawa before making the move to Saskatoon in 2011.

You can find more of her writing on her website

You can also find her on Instagram.

Craig Silliphant


Craig Silliphant is the Creative Director and Digital Manager at Rawlco Radio, Rawlco Outdoor, and Rawlco Digital, where he manages a team of writers, audio producers, and web and graphic designers and designs ad strategy for some of the biggest businesses in the province. He is a consultant and strategist for many businesses. Craig is Creative Director at the communications think tank Thoughtlab Media and Editor of the writing, pop culture, and entertainment website The Feedback Society.
Craig is a well-known media personality and an award-winning writer and broadcaster that appears in places like Rawlco Radio, CBC Radio and Television, CTV Television, Global Television, CFCR Community Radio, and publications like Planet S Magazine and Prairie Dog Magazine as well as occasionally in the National Post. He mostly writes about film, music, dining and other aspects of arts and pop culture. In 2013, he wrote a successful book about the Saskatoon music scene called ‘Exile Off Main Street.’ He is also a juror on the Juno Awards and the Polaris Music Prize.
In his work as a filmmaker, Craig has written and co-produced countless music videos and commercials. He was the writer and co-producer of an important Global Television documentary called ‘Stolen Sisters,’ about the plight of missing and murdered Aboriginal women in Canada, which has won acclaim from outlets like The Globe and Mail, and has been televised nationally many times. He was also writer and consultant on Della: Hurdles to Health, an anti-poverty film from The Saskatoon Health Region that is being shown around the world.
So, yeah. He’s a busy guy. When he’s not doing all that stuff, he does the most important thing in his life — he spends time with his wife and son.




Jeff O’Brien was born in Saskatoon but grew up mostly in Regina, spending most of his childhood with his nose in a book. He attended the University of Regina where despite his best efforts he graduated with a degree in history in 1993. Moving to Vancouver, he earned a Master’s degree in Archival Studies from UBC before coming back to Saskatchewan , where he was hired by the City of Saskatoon in 1997 to run its archives.
As the City Archivist, Jeff is an expert on the history of his adopted home of Saskatoon. In 2006, he co-wrote the book Saskatoon: A History in Photographs, which sold out two printings and is currently out of print. For several years he wrote “From the Archives”, a weekly newspaper column in the Saskatoon Sun and the Star Phoenix, and has also had several articles published in the Saskatoon History Review. In 2009, he was asked to write a feature article on the Caswell Hill neighbourhood for Saskatoon HOME and has been a regular contributor ever since.
As a speaker and presenter, Jeff’s relaxed and mildly-irreverent style make him a sought-after guest of community groups and service clubs in Saskatoon. He is a regular visitor to classrooms in Saskatoon, and from 2013-2017 could be seen every Friday night after the evening news on the immensely-popular CTV series “Saskatoon Stories”. He has also taught the Introduction to Archives course in the Library Tech program at Sask Polytech.
Jeff is an amateur photographer and avid gardener. As well, he picked up the acoustic guitar a few years ago and while doesn’t think he’ll be headlining at the Ex anytime soon, is enjoying it immensely.
In 1999, he married a nice Saskatoon girl and nowadays has a beautiful wife, three children, four grandchildren, a dog, three cats and a house in the suburbs.

Danny Bradbury


Danny has been a freelance writer since forever. He writes about technology, culture, and design. He spends his time in Saskatchewan and BC, trying to find the hidden stories between things. He can only see them if he looks sideways, and squints. He owns a cat. He has made a documentary and hosted a radio show and likes vanilla milkshakes. He is writing his first novel, and has been for quite some time. His tombstone will say ‘He was nearly finished’.”




Living to be creative is what drives Kevin Appl. With a strong passion going back as far as he can remember, his life’s focus has been about creating work that inspires people. Photography is an obsession and if you meet him it’s pretty much mentioned in every conversation, always on the agenda or some photoshoot is always in the works.

Amongst the many things that he counts as blessings in life is the fact that both he and his wife Amber work together on a daily basis at the business they own; Appl Photo.

With a history that starts early in life using 35mm film cameras, photography is deeply ingrained in Kevin’s daily routine. What started off as a fun hobby quickly morphed into a passion that grew into a profession. The transition from hobby to full time occupation almost never happened though. While working as a cabinet maker photography took a bit of a back seat until one day the opportunity arose to photograph finished kitchens installed in client’s homes. With no other volunteers and one of the first digital SLR style cameras available, the opportunity was thrust into his hands and he never looked back.

Appl Photo was born and several hundred weddings and thousands of photoshoots later, its safe to say that along the way there have been quite a few interesting characters and great new friends that have shaped and influenced Kevin and his wife Amber for the better. You can’t even imagine the stories and funny anecdotes picked up along the journey.

Kevin proudly launched a brand new commercial photography division of Appl Photo called Ironsmith Media this year, giving him the ability to showcase just a few of the many commercial projects and campaigns that he’s had the good fortune to be part of. Ironsmith Media has given the company a platform to jump into videography as well.

When he’s not holding a camera of some sort, you can often find Kevin spending time with his family here is Saskatoon. Kevin and Amber have a little boy named Hudson who steals the show only in the way a happy-go-lucky two-year-old can. At least we know Hudson comes by it honestly.

You can view his portfolio and for booking information please feel free to check out either or

Heather Fritz


Known for having a fresh and entirely original approach, Heather Fritz has a distinct take on what makes a memorable photograph. It has nothing to do with posing people and making them smile for the camera. Instead, she deftly determines what makes them unique and in doing so, she freely admits she falls a little bit in love with every person in her viewfinder.

Keeping her work fresh and original means a readiness and ability to capture the unexpected.

“I am free to focus on the people,” she explains. “When I’m taking photos, I’m having conversations with people, making them relaxed. It’s entirely about them. I wear two cameras so there’s no stopping or fussing over gear.” She encourages others to know their gear, too, and periodically offers a workshop for amateur photographers and encourages them to get their cameras off of automatic settings.

Capturing those unexpected moments is a hallmark of her photos and shows in the diversity of her portfolio. Based in Saskatoon, Heather is in demand. She has been invited into celebrity homes and to events by the likes of Brett Wilson, Shannon Tweed, Justin Trudeau, Yann Martel and Alice Kuipers Colby Armstrong, Kim Coates, and recently Henry Winkler. Her work can be seem on the cover of the newly-released “Still Making Mistakes”, Brett Wilson’s most recent book. Aside from her commercial work, she loves to capture families, and chronicles engagements, weddings, growing bellies, newborns, babies and toddlers.

Among her contented customers are families with young children, many who say a Fritz photo session is the first time getting family photos wasn’t a chore that ended in tears. Never content with stock shots, she engages people so the camera between her and the subject disappears. A mom herself, she works magic with children – which usually means getting parents to relax first! No matter what the project might be, Heather knows her job is to help people relax and be themselves. Her easy-going demeanor makes the experience enjoyable, and one of the comments she hears often, mostly from fathers, is “That was actually fun!”

She takes this energy into corporate and commercial shoots with her, always looking for a unique angle and works hard to give clients and publishers a fresh take on each project she undertakes.

Whether it’s from a busy mom of energetic toddlers, a bride and groom facing an unexpected blizzard on their wedding day, or a son who would like to capture an intimate family portrait before his father is lost to Alzheimer’s, the praise for Heather’s ability to capture the perfect moments is resounding. Making the experience fun and real and EASY is her priority.

Heather Fritz Photography

Based in Saskatoon, travels anywhere.

Ph: 306-292-2323

Email: heather@

And visit:

Cheryl McDougall


Cheryl McDougall is a Saskatoon-based graphic designer with a focus on brand development and brand management. Since 2001, she’s worked with businesses big and small to develop and design campaigns with a consistent tone and style – creating a seamless experience that reinforces her client’s core message.

With a broad client base, no day in the life of this designer is ever the same. Her company, OneOliveDesign, works on a wide variety of projects for clients in diverse industries including media, construction, education, health care and natural resources to name just a few. Whether it’s working with a small business to create a logo or consulting on a large campaign, designing a business card or a billboard, Cheryl is thrilled to immerse herself in exciting new projects every week.

Passionate about all things design, Cheryl draws creative inspiration from the world around her. Her office overflows with inspiring materials – from design books and magazines to fabulous coasters and unusual tea packaging. Great typography gets her every time.

Cheryl is a professional member (Certified Graphic Designer – CGD™) of the Society of Graphic Designers of Canada (GDC) and is active on the board of the Saskatoon chapter in her role as sponsorship chair. Energized by the events, opportunities, and sense of community the GDC provides, she is an enthusiastic ambassador for the organization.

Focusing on drawing and painting, Cheryl received a Bachelor of Fine Arts (BFA) from the University of Saskatchewan before pursuing graphic design at Medicine Hat College.

When she steps away from her desk, Cheryl enjoys long walks with her beagle Zoe.

To view samples of her work, visit her portfolio.